Fairtrade is a social movement that aims to help producers in developing countries get better trade and promote environmental sustainability. This movement seeks to promote greater equality in international trade cooperation through dialogue, transparency, and respect. The fair trade movement promotes sustainable development by offering better trade conditions while protecting the rights of marginalized producers and workers in developing countries. Fairtrade is a trade partnership based on dialogue, transparency, and respect that seeks to create greater equality in international trade. Fairtrade organizations actively support producers, raise awareness, and campaign for changes to conventional international trade rules and practices. WFTO, as an umbrella institution for fair trade enterprise, has 10 principles that members must comply with as guidelines for members to conduct trading activities

Sustainability aims to meet current needs without compromising future generations' ability to meet their own. It involves protecting and preserving natural resources, reducing negative environmental consequences, ensuring social and economic well-being, and promoting equality and justice.  The triple bottom line, or three dimensions of sustainability, encompasses environmental, social, and economic aspects.  The environmental dimension focuses on reducing greenhouse gas emissions, waste management, and biodiversity protection.  The economic dimension focuses on responsible economic growth, efficient resource usage, and responsible corporate practices.  Intergenerational equality is also essential, honoring future generations' needs and ensuring long-term policies and practices that safeguard natural resource preservation.  Collaboration between governments, businesses, civil society, and individuals is crucial for achieving sustainability. 

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